In an article for Frankfurter Allgemeine Zeitung, journalist Jasmin Jouhar explores current trends in paint and plaster, showing how architects are moving away from white walls — a shift captured perfectly in the title "Weg mit dem Weiß" (Away with the White).
She delves into the rising appreciation for surface texture in interior design, where visible brushstrokes and slight imperfections are not flaws but features. These tactile qualities bring character to a space — as seen in British interiors where layers of paint on doors and built-in furniture create a lived-in, evolving look.
One material enjoying a strong revival among interior designers is lime plaster. Valued for its durability and natural appearance, it offers a two-in-one solution — both a finish and a tintable surface — making it ideal for modern yet timeless applications.
The article also offers practical advice on how to recognise high-quality paint and explains why rich pigmentation matters, both in appearance and efficiency. Jouhar introduces the concept of “colour drenching,” where entire rooms — including walls, ceilings, and furnishings — are enveloped in a single tone for a bold, unified effect.
Separate to the article, six manufacturers are highlighted for their exceptional approach to colour: kt.Color, Little Greene, Farrow & Ball, Caparol Icons, Keimfarben — and Kolors. While the first five are long-established names, Kolors stands out as a newer brand making a real impact. With its accessible range of paints and plasters, Kolors offers not only unified colour solutions but also bespoke, site-specific tones — tailored to meet the needs of a market that’s increasingly focused on individuality, sustainability, and expressive design.